12
MONTHS
November 2026 – October 2027
FOUNDING COHORT · 2026–27
JOIN THE
FOUNDRY
The Founding Cohort begins November 2026.
Enrollment opens October 23 at 9:00 a.m. MT and closes October 30 at 9:00 p.m. MT.
The Foundry is a 12-month guided farm-business program for you and one other person from your operation.
JOIN THE FOUNDRY →THE FOUNDRY AT A GLANCE
WHAT TO
EXPECT
2
COFFEES EACH MONTH
Two online Foundry sessions each month.
10–11A.M. MT
WEDNESDAYS
With optional conversation and questions until 11:15.
2
PEOPLE PER OPERATION
Your Foundry enrollment includes you and one other person from your operation.
RECORDED
CAN'T MAKE A COFFEE?
Sessions are recorded and available for the duration of your Foundry enrollment.
NOV 182026
FIRST COFFEE
November 18, 2026
THE FOUNDRY YEAR
YOUR FOUNDRY
ENROLLMENT
INCLUDES
12MONTHS
TWO PEOPLE
ONE OPERATION
TWO PEOPLE
ONE OPERATION
A FULL YEAR IN THE FOUNDRY
Two online Foundry coffees each month — one structured teaching coffee and one guest, case or Q+A coffee.
TWO PEOPLE FROM YOUR OPERATION
Your enrollment includes participation for you and one other person from the same farm operation.
PRACTICAL FOUNDRY RESOURCES
The calculators, templates, checklists and other resources we work with throughout the year.
YOUR FOUNDRY FARM FILE
A working file you'll build throughout the year to organize the information, numbers, resources and plans that matter to your operation. Your Farm File remains yours after The Foundry ends.
FOUNDRY TOOLS
Access to participant-only Forge tools for the duration of your enrollment.
RECORDINGS
Access to recordings from Foundry coffees for the duration of your enrollment.
THE ROOM
The people in The Foundry are part of the value. Compare notes, hear how other good operators are approaching things, ask questions and be part of conversations you may not be having anywhere else.
A NOTE BEFORE ENROLLING
BEFORE
YOU JOIN
You don't need perfect records or every number figured out before you join. That's part of the work we'll do together.
What we do ask is that you come ready to participate. Make the coffees when you can, do some work on your own operation between meetings, and take what we're working on back to your farm.
You never have to share information about your operation that you aren't comfortable sharing.
The Foundry is a 12-month commitment. Like most things, the more you put into it, the more you'll get out of it.
PRACTICAL DETAILS
ENROLLMENT
QUESTIONS
Select a question to read the answer.
WHAT IF I MISS A COFFEE?
We'd love to have you there live when you can make it, but we know that's not always possible. Coffees are recorded and available for the duration of your Foundry enrollment.
IS THE MONTHLY PAYMENT OPTION MONTH-TO-MONTH?
No. Choosing monthly payments does not make The Foundry a month-to-month program.
When you enroll, you are committing to the full 12 months and all 12 payments. The monthly option simply allows you to pay the annual investment over time.
IS THE FOUNDRY ONLINE?
Yes. The Foundry is entirely online, so you can join from home wherever you are.
WHAT HAPPENS AFTER MY FIRST YEAR?
We'll talk about re-enrollment during your Foundry year. There's no automatic renewal.
Founding Cohort participants who remain continuously enrolled will keep their Founding Cohort rate, even if the regular Foundry investment increases.
WHAT HAPPENS TO MY FARM FILE WHEN MY ENROLLMENT ENDS?
It's yours. Your Foundry Farm File lives in your own account, and everything you've built there stays with you.
WHAT HAPPENS TO MY FOUNDRY ACCESS WHEN MY ENROLLMENT ENDS?
Access to the Foundry community, recordings and participant-only Forge Tools is available for the duration of your active Foundry enrollment.
WHAT IF SOMETHING HAPPENS AND I CAN'T COMPLETE THE YEAR?
Enrollment is a 12-month commitment. Refund requests may be considered individually in exceptional circumstances.
CAN I JOIN AFTER ENROLLMENT CLOSES?
Not for the Founding Cohort. The next planned Foundry intake is April 2027.
WHAT'S THE DIFFERENCE BETWEEN THE FOUNDRY AND THE BUILD?
The Foundry is the full 12-month program. You'll work on the business behind your farm through two Foundry Coffees each month, practical tools and resources, your Foundry Farm File, guest experts and the room. The Build includes everything in The Foundry, plus two private meetings with Becky each month to work more directly in the four areas of Brand & Marketing, Leadership, Personal Development and Building.
DOES THE BUILD INCLUDE THE FOUNDRY?
Yes. Your Build enrollment includes full participation in The Foundry for the year.
WHY JOIN THE WAITLIST FOR THE BUILD?
The Build includes two private meetings with Becky each month, so the number of people we can take on is limited. Join the waitlist to hear when enrollment opens. No purchase is required.
The Foundry
JOIN THE NEXT FOUNDRY INTAKE
Join the list and we’ll let you know when enrollment opens.
WANT TO GO FURTHER?
THE
BUILD
The Foundry is where we work on the business behind the farm.
Sometimes, though, you get the feeling that you're ready for more.
For a small number of people who want to take that further, The Build includes full access to The Foundry, plus two private meetings with Becky every month.
We’ll work together in four areas:
BRAND & MARKETING
Build the brand behind your operation. On your own terms.
LEADERSHIP
Be someone the farm can depend on.
PERSONAL DEVELOPMENT
Better yourself. Work on the hard stuff.
BUILDING
From the ground up.
2PRIVATE MEETINGS EACH MONTH
There are a lot of things I’ve had to learn by doing them at Redline. In The Build, I’ll share what we’ve learned, the systems we’ve built, and the processes we actually use; and help you apply what makes sense to your own operation.
Build a marketing strategy and budget, then turn it into a social media plan you can actually keep up with.
Get ahead of the office work by figuring out what needs your attention, what can be systemized, and how to keep it from piling back up.
If you're building a bull sale, use the timelines, checklists and processes we've developed over the years, from catalogues and marketing to customer communication and sale week.
Set up bookkeeping and herd-management systems that fit the way your operation actually works.
Get more of the farm out of people's heads and into an accessible format, so important information isn't dependent on one person knowing where everything is.
The work will be practical, specific to your operation, and built around the four areas of The Build: Brand & Marketing, Leadership, Personal Development and Building.
The Build
JOIN THE BUILD WAITLIST
Join the list and we’ll let you know when enrollment opens.