ABOUT THE FORGE

PRACTICAL ECONOMICS FOR CATTLE PRODUCERS.

As Redline grew, we needed a way to figure out whether an idea could actually pay.

So we started putting numbers to things.

What would it cost? What would have to go right? What were we assuming? What would change if those assumptions were wrong?

It became a big part of how we made decisions as our own operation grew.

Eventually, we started sharing some of those calculations online. Those videos became what people now know as Cow Math.

The Forge is where we're taking that same approach and building practical tools and resources cattle producers can use on their own operations.

Cattle work at Redline Livestock
WHY THE FORGE EXISTS

“BUT WHAT DOES THAT LOOK LIKE ON MY OPERATION?”

Because our numbers aren't your numbers.

The Forge was built to help cattle producers take the calculation further. Use your own numbers. Change the assumptions. And figure out what actually works on your farm.

Becky and Travis Page at Redline Livestock
BEHIND THE FORGE

BECKY + TRAVIS PAGE

We’re Becky and Travis Page, and we run Redline Livestock in central Alberta.

We’ve spent nearly 20 years building and growing our cattle operation. Along the way, we’ve made good decisions, expensive ones, changed direction, tried again, and learned to ask better questions before putting money into the next idea.

The Forge is built from what we’re learning while doing the work ourselves.

Practical work at Redline Livestock
WHAT WE BELIEVE

YOU DON'T HAVE TO DO IT DIFFERENTLY.

BUT YOU SHOULD KNOW WHY YOU'RE DOING IT THAT WAY.

There are a lot of ways to build a successful cattle operation.

Know your numbers. Understand your assumptions. Then make the decision that works for your farm.